Crunching Numbers: Measuring ROI and Conversions Posted On : Jan-07-2010 | seen (478) times | Article Word Count : 550 |
The point of any advertising campaign is to return more money than was invested. The point of any advertising campaign is to return more money than was invested. If advertising costs more than the profits the advertising creates and has no potential to increase Wholesale Gilbert Arenas Jersey , than the wrong forms of advertising are being utilized. Advertising has the distinct benefit of attracting visitors to a website with very minimal effort. Advertising compliments SEO practices. Whereas SEO works in the long term, advertising can initially attract visitors and provide large and broad visibility.
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ROI is one of the important numbers marketers will want to crunch Cheap Rasual Butler Jersey , especially if they鈥檙e paying for advertising. Another number to calculate is the conversion rate of customers. This is basically a ratio of the number of people that do something specific versus the total number of people that have visited the page. Usually the goal of a page is for visitors to make a purchase, though sometimes there is another desired action. For example, some sites may want users to register by providing a name and valid email address.
Imagine gets 1,000 visitors in a month. Of those Cheap Bojan Bogdanovic Jersey , 30 make a purchase. Since conversion is a ratio, or percentage, the conversion rate can be calculated by taking 30 purchases and dividing by the total visitors of 1,000 Cheap Trey Burke Jersey , which equals 3%. That means that 3% of 鈥檚 visitors are purchasing. While the conversion rate is different for each site depending on the purpose of the site, low conversion rates tend to occur below 1%, while high conversion rates are 5% or more.
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A large part of increasing conversions is related to sales technique. Certain selling strategies, like offering sales, discounts, and online bonuses Cheap Jodie Meeks Jersey , can increase the likelihood of a sale. Also, offering upgrades and downgrades to a purchaser can also attract sales. Things like accessories and add-on products can also increase the amount of the sales.
A large part of increasing conversions comes from having a readable, understandable, and useable website Cheap Tim Frazier Jersey , all characteristics of good SEO design. After all, if visitors are not given the best experience possible, they have no incentive to stay. Remember that there鈥檚 a lot of competition on the web. A website has to stand out from the crowd and be user friendly to increase conversions. Online Bingo Chat Rooms
Posted On : Oct-05-2010 | seen (511) times | Article Word Count : 424 |
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